Watch Brands

A. Lange & Söhne is a trademark of Lange Uhren GmbH, a German manufacturer of luxury and prestige watches. The company was originally founded by Ferdinand Adolph Lange in Glashütte, Kingdom of Saxony in 1845. The original A. Lange & Söhne was nationalized and ceased to exist in 1948, following the occupation by the Soviet Union after World War II. The current A. Lange & Söhne trademark was re-registered when Lange Uhren GmbH was founded in 1990 by Walter Lange, the great-grandson of Ferdinand Adolph Lange. Ferdinand Adolph Lange established his workshop in Glashütte, Saxony, to create high-quality precision watches, transforming the town into a German watchmaking hub. In 1868 Ferdinand Adolph Lange’s son Richard officially becomes a partner in his father’s company, which then receives its current name: A. Lange & Söhne. In 1871 second son Emil joins his brother. In 1875, after their father’s death, the brothers take over the manufacture. Both complement each other perfectly: Richard Lange is an outstanding watch designer, both fascinated by and gifted in science – with his patents, he pushes precision in time measurement forward. Emil Lange, by contrast, is a fantastic salesman with an excellent feel for aesthetics – he knows just what makes contemporary watch lovers tick.

Founded in Geneva in 2012 by Rexhep Rexhepi, is a modern independent watchmaking brand known for blending traditional artisanal techniques with innovative design, specializing in exquisite hand-finishing (finissage) and complex movements, with its origin stemming from Rexhepi's background as a prodigy trained at Patek Philippe and F.P. Journe, culminating in international acclaim, including a GPHG award for the Chronomètre Contemporain. Best known for his work on tourbillons, the brand has expanded to include chiming jump hours and regulators; all their watches are exceptionally finished by hand.

Founded in Switzerland in 1883 by Gottlieb Hauser as a watchmakers' cooperative, built its legacy on creating robust, high-quality sports watches, famously defining the "Alpina 4" in 1938 with four key features: shock resistance, anti-magnetism, water resistance, and a stainless steel case, establishing the blueprint for modern sports watches. The brand, known for its red triangle logo, pioneered innovations for adventurers and sportsmen, offering reliable timepieces that evolved from military pilot watches to modern dive watches, and is now part of the Frederique Constant Group.

Armin Strom began in 1967 as a restoration and skeletonization specialist workshop by Armin Strom, gaining fame for hand-skeletonizing and a Guinness World Record in 1990. In 2006, Serge Michel and Claude Greisler took over, establishing a full manufacture in 2009, making it an innovative independent brand known for "transparent mechanics" and resonance technology, like the Mirrored Force Resonance, with in-house movements.

Audemars Piguet (AP) began in 1875 in Le Brassus, Switzerland, founded by Jules Louis Audemars and Edward Auguste Piguet, focusing on complex movements for others before making their own high-complication watches, becoming famous for technical prowess and innovative designs like the revolutionary 1972 stainless steel Royal Oak, designed by Gérald Genta, which defined luxury sports watches and saved the brand from the quartz crisis, leading to iconic lines like the Offshore and Concept, solidifying AP as a top independent luxury watchmaker.

Baume & Mercier's history began in 1830 with brothers Louis-Victor and Célestin Baume in Switzerland, establishing "Frères Baume," known for precise, high-quality pocket watches and expanding globally. The brand officially became Baume & Mercier in 1918 when William Baume partnered with Paul Mercier, cementing a blend of traditional craftsmanship and innovative design, earning prestigious awards like the Geneva Seal and later embracing modern quartz and avant-garde styles, while remaining a prominent Swiss watchmaker.

Founded in 1992 by Bruno Belamich (Bell) and Carlos Rosillo (Ross), creates functional, aviation-inspired tool watches, known for their distinctive square cases resembling aircraft cockpit instruments, especially the iconic BR 01 model, with early production by Sinn in Germany before moving to Switzerland after Chanel became a shareholder in 2002. The French brand's history includes military collaborations and achieving world records for dive watch water resistance, embodying their "From the cockpit to the wrist" motto.

Founded in 1735 by Jehan-Jacques Blancpain in Villeret, Switzerland, is the world's oldest watchmaking brand, known for merging tradition with innovation, producing complex complications, and creating the iconic Fifty Fathoms dive watch in 1953, revitalizing the brand under the Swatch Group. The company evolved from a small workshop into an industrial force, modernizing production in the 19th century and later becoming famous for high-end mechanical watches, especially after its acquisition by Swatch Group in 1992.

Starting in Paris in 1775 with Abraham-Louis Breguet, is a story of watchmaking innovation, creating iconic pieces for royalty like Marie Antoinette (the famous "No. 160" watch) and Napoleon Bonaparte, and inventing major complications like the tourbillon (1801) and shock absorption (Pare-chute in 1790). After Breguet's death, the company passed through various hands, enduring changes and periods of decline before being acquired by the Swatch Group in 1999, which revitalized the brand while maintaining its classic designs and high-horology focus from its Swiss manufactory.

Founded by Léon Breitling in 1884, is defined by its deep connection to aviation, pioneering precise chronographs for science, sports, and military, and later becoming synonymous with flight instruments like the iconic Navitimer. The brand evolved through generations, introducing key innovations like the two-button chronograph (1934) and the first wrist chronograph (1915). After facing challenges and changing ownership, Ernest Schneider revitalized it in 1979, leading to modern successes like the Emergency watch with its distress beacon, cementing Breitling's legacy as the watch of professionals.

Bremont watches were founded in 2002 by brothers Nick and Giles English, inspired by their late aeronautical engineer father, Euan, and a shared passion for aviation and mechanical devices, leading them to create robust pilot's watches after a life-altering 1995 plane crash where their father was killed and Nick severely injured. The brand, named after a farmer who helped them during a forced landing in France, focuses on British manufacturing, rigorous testing (COSC certified), and durability, honoring their father's legacy with aviation-inspired designs for Sea, Land, and Air.

Began with its origins as a jewelry house, Bulgari founded by Greek silversmith Sotirios Bulgari in Rome (1884). While jewelry dominated early, the brand entered watchmaking in the 1920s, gaining iconic status with its snake-inspired Serpenti (1940s) and coin-inspired Bvlgari Bvlgari (1977) designs, later becoming a true manufacture by integrating Swiss complication expertise through acquisitions like Gerald Genta and Daniel Roth, leading to innovations like the ultra-thin Octo Finissimo.