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About Bulgari

Began with its origins as a jewelry house, Bulgari founded by Greek silversmith Sotirios Bulgari in Rome (1884). While jewelry dominated early, the brand entered watchmaking in the 1920s, gaining iconic status with its snake-inspired Serpenti (1940s) and coin-inspired Bvlgari Bvlgari (1977) designs, later becoming a true manufacture by integrating Swiss complication expertise through acquisitions like Gerald Genta and Daniel Roth, leading to innovations like the ultra-thin Octo Finissimo.

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