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About Blancpain

Founded in 1735 by Jehan-Jacques Blancpain in Villeret, Switzerland, is the world's oldest watchmaking brand, known for merging tradition with innovation, producing complex complications, and creating the iconic Fifty Fathoms dive watch in 1953, revitalizing the brand under the Swatch Group. The company evolved from a small workshop into an industrial force, modernizing production in the 19th century and later becoming famous for high-end mechanical watches, especially after its acquisition by Swatch Group in 1992.

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