Universal Genève

Universal Genève, founded in 1894 as Universal Watch in Le Locle, Switzerland, rose as a prestigious manufacture d'horlogerie, known for innovative chronographs like the Compur and Uni-Compax, and the iconic Gérald Genta-designed Polerouter in the 1950s, but faced decline during the 1970s quartz crisis, leading to ownership changes and periodic relaunches, though its legacy of complex, stylish watches remains highly valued by collectors.