TAG Heuer

Began as Heuer in 1860, TAG Heuer founded by Edouard Heuer, focusing on precision timing with innovations like the oscillating pinion (1887) and dashboard chronographs (Time of Trip, 1911). The brand became famous for sports timing, Olympics, and racing, introducing iconic models like the Carrera (1963) and Monaco (1969). Renamed TAG Heuer in 1985 after an acquisition by TAG Group, the brand cemented its motorsport links with McLaren and Ferrari, maintaining its reputation for high-performance chronographs under LVMH ownership since 1999.