Rado

1917, Rado as Schlup & Co., founded by the Schlup brothers in Switzerland, producing watch movements and becoming a major supplier before launching their own Rado brand in 1957 with the Golden Horse, known for innovation and advanced materials like scratch-resistant ceramics, solidifying its reputation as the "Master of Materials" with iconic models like the DiaStar and Captain Cook, and becoming part of the Swatch Group.