Mido

Mido is a Swiss watch brand founded by Georges Schaeren in 1918, named from the Spanish "Yo mido" (I measure), known for innovative, durable, and stylish timepieces. Key milestones include 1920s Art Deco designs, radiator-shaped watches for cars, the 1934 Multifort (shock-resistant, waterproof, anti-magnetic), and joining Swatch Group. Today, Mido continues its legacy with iconic lines like Multifort, Commander, and Ocean Star, blending vintage inspiration with modern technology.