Doxa

Doxa is a Swiss watch brand, founded in 1889 by Georges Ducommun, known for its innovative and reliable timepieces, especially its iconic, brightly colored dive watches like the Doxa SUB 300, developed with legendary diver Jacques Cousteau in the 1960s, integrating a no-decompression bezel for professional divers and achieving fame through popular culture, notably Clive Cussler's novels. After facing challenges from the quartz crisis, the brand was revitalized by the Jenny family in 1997 and continues today, blending heritage with modern materials.