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About Chopard

1860 Louis-Ulysse Chopard in Switzerland, focusing on high-precision pocket watches and chronometers, supplying royalty like Tsar Nicholas II. After passing through his family, the company was sold in 1963 to German goldsmith Karl Scheufele, who steered it towards innovative jewelry and watches, launching iconic lines like Happy Diamonds (1976) and Happy Sport (1993). Under the Scheufele family, Chopard expanded globally, becoming a major luxury brand known for creative designs, red-carpet glamour (Cannes Film Festival partner since 1998), and in-house manufacturing (L.U.C. since 1996).

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